Strategic Communication at Scale!

Shipra started MYNA with a clear aim: to bring election-grade communication thinking into the world of brands.

Before MYNA, she spent years working with some of India’s top political consultancies, heading communication teams and designing and executing large-scale campaigns that reached crores of voters across regions, languages, and platforms.

In politics, communication is not just about creativity. It is about shaping perception, earning trust, and driving action, often under intense time pressure and public scrutiny.

So how does political campaign experience help brands?

Political campaigns train you to:

• Build narratives that travel far without losing meaning

• Speak to multiple audiences while protecting one core message

• Stay consistent across leadership, media, digital, and ground communication

• Move fast when the stakes are high

What brands get from that experience?

• Clear positioning built for scale

• Messaging systems, not one-off campaigns

• Audience-first communication for B2B and B2C growth

• Trust-led storytelling that converts over time